01. Offer customer benefits

Whether it's a discount or a free product, small gestures always please your customers and increase their loyalty to your company. It can therefore be interesting to offer your customers promotional codes in e-mails, or a small gift linked to your activity at the time of delivery (e.g. a heating engineer offered his customers a key ring in the colour of his company, and with a key to drain the radiators).

02. Keep in touch with your customers

If you want your customers to remain loyal to you, you can't let them forget about you. That's why it's so important to keep in touch with your customers, whether by email, text message or post (depending on the contact details you have).

During these contacts, you can :

• Inform them about your new products/services;
• Invite them to open days or other events organised by your company;
• Inform them of promotional offers (as mentioned in point 1); 
• Ask them what they thought of your work via a satisfaction survey.
  

This contact can also be made via social networks.

03. Be active on social networks

By being active on social networks, you enter your customers' private lives. You are constantly with them, and can keep them informed at all times. At lunchtime, during a coffee break, during a commercial break in their evening programme... your customers will be able to read your publications at any time, which will appear in their news feed. 

Via Messenger, Facebook's chat box, they can also contact you at any time to ask for information or a quote. 

A presence on social networks also gives your customers an impression of proximity. They know they can contact you easily, and they will.

04. Continuous improvement

As always, customer satisfaction is of course paramount. It's easy to understand that a satisfied customer will come back, whereas a customer who is dissatisfied with the result will not.

However, it's important to constantly strive to improve, because that's what your competitors are doing. Offering your customers the latest technologies in your sector and improving your weak points will convince your customers not to go and see what your competitors are offering.

05. Propose loyalty offers

Rewarding your customers will not only make them want to come back to you, it will also encourage them to tell their friends and family about you.

Unlike a gift offered with a purchase, the loyalty card will enable you to fulfil several objectives:

• This type of card works on several purchases. This "forces" customers to come back to you to get the reward. So it's important to offer something big enough to make your customers want to take part, and the number of purchases shouldn't be too high so as not to discourage them.
• What's more, this card will allow you to collect useful data about your customers. Not only will you be able to target your customers much more accurately, but you'll also be able to offer personalised rewards based on your customers' purchases. This will increase their satisfaction and give them another reason to come back.