Work on the SEO of your site

By regularly working on the SEO of your site, you improve its position in Google. As a result, it will be more easily found by people looking for businesses in your sector, and therefore more visited at the same time.

For more tips on improving SEO, check out this article.

Use social media

By being present and active on social networks, your publications will be shared by your subscribers and visible to their friends. This will therefore act as digital word of mouth. By sharing your posts, your subscribers validate your work, and spread the message to everyone.

So remember to vary the publications so as not to get boring and to interest as many people as possible.

Advertise online

Whether it is an AdWords campaign, or an advertising campaign on social networks, an online campaign will allow you to reach a larger number of potential customers.

The SEA campaign will position your site in the first Google results on certain keywords, for a specific period, and in a defined region.

A social media campaign will allow you to make yourself known to many people. During these campaigns, you will be able to target much more precisely, and thus obtain more returns.

Set up a sponsorship system

Word of mouth is the best way to make yourself known. Unfortunately, it is also a solution over which you will have little control. If your customers decide not to tell those around them about you, or if they forget, word of mouth will not happen.

By setting up a sponsorship system, you will give your customers a very good reason to talk about you, and to sell your services and/or products to those around them. In addition, this system will allow you to retain your current customers.

Participate in trade fairs

Participating in trade shows will allow you to be in direct contact with customers looking for your services/products. You will be able to interact with them and advise them. This is also an opportunity to take their contact details in order to contact them again after the show to finalize the sale.

During these trade shows, you will also be able to meet companies looking for partnerships. This type of alliance will also bring you many new customers. So don’t hesitate to browse the trade shows looking for partnerships as well.

Organize events

Corporate events such as “open days” will help you make your business known to a more local clientele. You will be able to make yourself known to the new kids in the neighborhood, and remind you of the good memories of other residents who will be able to discover your new developments, and possibly call on your services.

Carry out advertising actions

It is not because digital is strongly favored that we should forget other means of communication. Many other solutions are available to you to promote your business:

• Full box flyers;
• Local paper press;
• National paper press;
• Specialized press;
• Radio;
• Television;
• Sponsorship.
  

There is something for all budgets and all types of customers. The main thing is to maintain graphic consistency in the different channels used in order to be easily recognizable. Also don’t forget to adapt to your target. For example: if you target young people under 20, the print media will have no effect.