01. Define your target customers
Define your typical customer profile to further target your efforts to the people most likely to be interested in your content.
Define their desires, their expectations, their habits and the places where they look for the information they need.
Promote your activity by creating advertising inserts in the press, distribute flyers, send emails and newsletters, carry out promotions, etc. Use the ideal communications media for your target customers.
Consult our tutorial “How to create a newsletter?”»
Meet new people, make new contacts, talk about your activity, join clubs related to your activity and participate in fairs and events that will make you better known. Then offer your services to the people you have met.
Your presence and word of mouth are essential for the development of your business.
04. Social networks
The essentials of communication, if you don't yet have a professional Facebook or Instagram account, it's high time to create them.
Creating these social networks alone is not enough! You will need to share and publish interesting, useful or educational content for your customers. Fill your accounts with photos and other useful information, run competitions and display your promotions. In short, interact as much as possible on social networks and your followers.
05. Paid advertising on Google and social networks
Make your website and your business known by using paid advertising. These paid marketing campaigns allow you to make your activity or your website known to users who are looking for exactly what you have to offer them!
06.
Collect customer reviews
A product or service with several positive customer reviews will increase your credibility and the likelihood of obtaining new customers. There is no better publicity than a satisfied customer.
Invite your satisfied customers to leave a review or show their satisfaction as often as possible. To do this, you can direct them to your Facebook or Google My Business page.
07.
Retain and build customer loyalty
Regular, loyal and above all satisfied customers are customers who talk about you and therefore inevitably bring you new potential customers.
Relaunch your existing customers, let them benefit from promotions or free products or even provide them with valuable advice.
08.
Online directories
Increase your presence on the web! It’s no secret that the more you increase your online profiles and directory listings, the more you increase your visibility and the chances that a potential client will find you quickly.
It would take between 30 and 39 listings on online directories to obtain visibility and an optimal conversion rate. It is also important that the information communicated in these different directories is identical.
09.
Take inspiration from the competition
Look at what your competitors are doing and offering, take inspiration from the services and products that work, detect what brings your potential customers to your competitors.
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